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Cyrus is a neurobiologist who studies brain activity during natural behavior and stimulation with a focus on motivation, goal-directed behavior and decision-making. He is the director of behavioral science at Sentient Decision Science in Portsmouth.

Talk Description: Dopamine is the star of our conversations about motivation and addiction. But journalists, marketers, and app developers alike have missed some critical details. Understanding how dopamine really works to motivate our everyday behaviors--and what goes wrong in drug addiction--is the key to more productive thinking about our 'bad habits,' as well as today's opioid crisis.