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The language around addiction often acts as label rather than a definition for a disease. Rebecca Throop, a mother, wife, runner, marketing executive, lover of pretzels and also a recovering alcoholic, is changing how people talk about addition by introducing 1st-person language in exchange for labels. Rebecca Throop has been working in marketing and communications strategy for 20 years. She’s combined analytical marketing and storytelling into traditional and digital branding solutions for clients, from early stage startups to national companies. She deeply believes in giving back to causes that matter to her such as education, health care, and mental well-being. She is an avid athletic fanatic — from cheering on her boys, holding onto a passion for college basketball, and doing any athletic activity outdoors.